Colgate's Career Services (CCS) is a highly dynamic, ambitious, and robust office. Last year, our staff interacted with over 90% of students from each class year, and approximately 1600 alumni volunteers. 97% of the Class of 2016 secured employment, graduate/professional school admission, or a fellowship/scholarship (87% response rate).
Under the division of Advancement, CCS has realized significant institutional support in pursuit of this vision. Since 2012, a 101% increase in operational budgets, a 50% increase in personnel, and new construction of a stand-alone center, Benton Hall, are a few of the advancements that position Career Services to execute its strategic goals. Please visit http://www.colgate.edu/careerservices for more details.
The Assistant Director for Communications and Outreach will complete a five-person operations team within Career Services and will oversee a team of five interns.
Role focused on developing and executing effective communications campaigns — utilizing print, graphics, digital, web, and social — that promote Career Initiatives' resources and opportunities to current students, their families, and volunteers. Accountable to apply judgement to independently execute a communications strategy to meet identified and aspirational goals in Career Services' strategic plan.
Accountable for maintaining the highest publication standards, ensuring all content shared is consistent with, and elevated to, university editorial, branding, and style guidelines. Applies independent judgement to ensure alignment of Career Services' communications efforts and strategies with those of the Institutional Advancement division and Colgate's Office of Communications. Without direct supervision, responsible to elevate relevant story concepts and supporting content from Career Initiatives (e.g.: Career Services, Thought Into Action, Management & Leadership Skills Program) to the Office of Communications for institutional promotional/branding needs.
Accountable to independently coordinate with Career Services' colleagues to organize comprehensive outreach plans to promote signature initiatives, student engagement opportunities, and employment/admission opportunities offered by external constituents (alumni, parents, employers, graduate/professional schools). Responsible for autonomous implementation of such campaigns, under time sensitivity, utilizing language, graphics, and media that resonate with the current student body. Accountable for curating the network of campus contacts necessary to facilitate the outreach plan: student affairs professionals, student leaders, key academic department contacts.
Responsible to independently plan, develop, and execute campaigns to recruit alumni and parent volunteers for signature initiatives. Accountable to launch communications to strategically engage families in supporting students' usage of Career Initiatives' programs and resources.
Accountable to monitor tracking mechanisms and analytics tools to measure effectiveness of communications campaigns.
Responsible for effective supervision of a team of student interns.
- Must have a minimum of a Bachelor's degree.
- Must have a minimum of one year of relevant experience in graphic design, and layout and exposure to social media strategy development and delivery.
- Must have demonstrated skills in Adobe Creative Suite, specifically with InDesign and Photoshop
- Must demonstrate a solid comfort level with leveraging social media (Facebook, Twitter, LinkedIn).
- Must possess excellent written and oral communication skills; strong organizational and analytical skills and the ability to set priorities and take initiative.
- Must demonstrate an aptitude for building relationships with internal and external stakeholders.
- Must be self-motivated and able to manage multiple projects simultaneously with an appropriate sense of urgency.
- Must have demonstrated abilities to synthesize ideas and opportunities brought forth by stakeholders to produce results.
- Must demonstrate a solid comfort level with social media, including LinkedIn.
- Must be able to articulate a passion for the advantages of a liberal arts degree and use various mediums to communicate and promote University Career Initiatives to students, alumni and other important stakeholders.
- Must be capable of working collegially with a diverse group of parents, alumni, employers, faculty, staff and students within a university context.
- Must be able to oversee a student staff, and to effectively plan their work while also providing them with instruction and feedback.
- Experience utilizing social media (Facebook, Twitter, LinkedIn) to promote an employer/brand.
- Prior supervision experience.