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Wisconsin Public Television and Radio

Engagement Editor and Reporter

Post Date:Oct 17, 2017Type:Full time
Start Date:Salary:
Location: United States - Wisconsin - Madison Job Reference:
Job Description:

Wisconsin Public Radio and Wisconsin Public Television

 Position Vacancy Announcement


                Official Title:           Associate Broadcasting Specialist

                      Location:           Madison, Wisconsin

               Availability:             Open until filled, for best consideration, please respond by July 24, 2017




Are you interested in helping build an innovative multimedia publishing project from the ground up? WisContext is a growing news and information service that builds upon the resources of Wisconsin Public Radio, Wisconsin Public Television and the University of Wisconsin Cooperative Extension to cover important issues facing the state and its residents, from economics and the environment to agriculture and health. We are looking for an Engagement Editor to create and promote digital content via social media, email newsletters and a statewide syndication system. This position reports to the Managing Editor of WisContext.



  1. Develop and execute content promotion on WisContext’s social media platforms and email newsletter system, with the goals of increasing audience and growing engagement.
  2. Develop and execute strategies to extend WisContext’s syndication model for sharing its content with other media and educational organizations. This will include outreach efforts to publications and broadcasters in Wisconsin to promote WisContext content and tracking republished items.
  3. Use analytics tools for measuring engagement of WisContext content, and provide regular reports on website and social media metrics to inform future strategies.
  4. Create original content for WisContext, reporting original stories and building on materials created by the broadcast partners. This will include writing articles, adapting audio and video content, and creating original multimedia content for social media platforms.
  5. Assist in editing WisContext content for accuracy, copy and style, and assist in publishing content to website.
  6. Communicate and coordinate with social media and content engagement staff at Wisconsin Public Radio, Wisconsin Public Television and UW Cooperative Extension, and participate in discussions and planning about the design and improvement of WisContext’s website.
  7. Participate in regular editorial meetings about WisContext to pitch ideas and contribute to discussions about story planning and multimedia projects.
  8. Comply with UW and UWEX code of ethics and maintain the standards of journalistic ethics and excellence described in Ethical Guidelines for Editorial Staff:
  9. Effectively engage diverse perspectives and experiences in work product and in organizational interactions, including communication and decision-making.
  10. Other duties as assigned by supervisor.



  • Excellent writing, grammar and proofreading skills. 
  • Knowledge of and strict adherence to high journalistic standards.
  • Knowledge of and understanding of how to use social media tools to natively produce and highlight content, grow audience, build community, and extend brand promotion.
  • Ability to work on multiple projects simultaneously on deadline.
  • Ability to work non-standard hours as needed and ability to work for sustained periods at computer work station.



  • A four-year college degree in related field or equivalent years of experience in digital publishing, including at least two years creating social media content for a publishing, broadcasting, educational or other professional organization.
  • At least 1-2 years in digital journalism, including online publishing and multimedia content creation, an interest in broadcast and print media, and an understanding of editorial best practices. (Work done in school may be counted.)
  • Excellent writing, grammar and proofreading skills. Knowledge of AP style.
  • Excellent verbal and written communication skills.
  • Demonstrated organizational skills and ability to manage multiple short and long-term reporting and planning activities efficiently and effectively.
  • Some experience in multiple digital production practices, which may include writing for digital platforms, copyediting, photography and graphic design, audio and video production for digital platforms, and social media content promotion.
  • Demonstrated competency with producing native social media content in accordance with industry best practices, expanding audience, growing community, and experience building and extending brand identity through creative approaches to content promotion.
  • Demonstrated ability to work productively and successfully with diverse people, groups and experiences.



  • Identification with the mission and purpose of Wisconsin Public Radio, Wisconsin Public Television and the University of Wisconsin Cooperative Extension.
  • Knowledge of Wisconsin news, issues, and geography.
  • An interest in learning about and experimenting with emerging digital media tools applicable to content creation and promotion.



The minimum for this position is $32,102; we expect to pay in the $40,000 range with actual salary based on experience and skills.  The University of Wisconsin Extension offers a comprehensive benefits package. 



For best consideration, submit all application materials online at our applicant portal by July 24, 2017.  Please submit the following:  a detailed resume and cover letter that describes your experience as it compares to the requirements of the position; names and contact information, including email addresses, for three work references, including at least one supervisory reference.  Also provide three sample(s) of your work - submit screen shots or links to your best work, showing your ability to write well for the Web.  If available, please include links to a special project or series page you have created. 


Direct inquiries and online support requests to:  Alex Behnke, Wisconsin Public Radio, 821 University Avenue, Madison, WI  53706, 608-262-5221 or


A criminal records review will be conducted for final candidates.  In compliance with the Wisconsin Fair Employment Act, the University does not discriminate on the basis of arrest or conviction record. Convictions and pending charges will be considered only if they are substantially related to the circumstances of this position.


Employment is contingent on establishment of identity and verification of employment eligibility as required by the Immigration Reform and Control Act of 1986.


It is the policy of UW-Extension to provide reasonable accommodations for qualified individuals with disabilities who are employees or applicants for employment. If you require an accommodation to participate in any part of the hiring process, please contact person listed above.


As a unit within the University of Wisconsin Extension, WPR is an Equal Employment Opportunity and Affirmative Action employer and no qualified applicant will be eliminated from consideration. WPR is committed to achieving a diverse workforce and to maintaining an atmosphere of diversity and inclusion.  We want our staff and programming to reflect the rich culture and diversity of our state and actively encourage applicants from diverse backgrounds to apply.


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Contact Information
Wisconsin Public Television and Radio
Alex Behnke
821 University Ave.
Madison, WI 53706
United States
Ph: 608-263-0477

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