The Vice President for Communications is responsible for planning and implementing an integrated strategic communications program to advance the association and its mission, including media relations, public affairs and government relations, digital and social media, marketing and visual identity.
Applicants should have: (1) senior level experience in strategic integrated communications planning and execution; (2) knowledge of higher education and university research; (3) sound understanding of government relations; (4) strong political instincts and judgment; (5) management experience; (6) exceptional written and verbal communications skills; (7) media relations expertise and knowledge of the media environment; (8) strong familiarity with new media and social media channels and (9) a demonstrated ability to work effectively and collaborate with peers, stakeholders, and member institutions’ leadership and staff.
As a member of the association’s senior leadership team, the Vice President for Communications:
- Works with the president, vice presidents, and board members to create and implement a comprehensive, integrated, strategic, and contemporary communications and media strategy in support of the association’s mission and goals;
- Creates effective and proactive media outreach to national and regional media, as well as policy-oriented and government-focused media;
- Serves as the association’s primary spokesperson;
- Directs and works with the communications staff in the development of a strong media, digital and social media presence;
- Directs and works with the communications team and other staff in the production of effective communications material for member institutions, policymakers and the public;
- Coordinates the association’s Public Affairs Network which comprises public affairs officers from the association’s member universities;
- Partners with member universities and external collaborators in the identification of best communications practices and in the development and promotion of collective messages that advance the associations strategic goals;
- Identifies and directs relationships with vendors and subcontractors in the areas of market research, graphic design, and other resources necessary for an effective communications plan.
Applicants should have 10-15 years demonstrated relevant experience in public and media relations or public affairs; master’s degree preferred; experience in an association and/or higher education is a plus. AAU offers a competitive salary and excellent benefits, as well as opportunities for educational and career development. AAU is an equal opportunity employer.
To be assured of full consideration, please send a cover letter, resume, salary requirements, and a digital portfolio – to include links to websites that you have managed, content that you have written, branding guides (if applicable), and links to social media accounts – by February 3, 2017 to:
- Email: email@example.com. (Please refer to VP for Communications in the subject line)
- Roxanne Murray, Chief Operating Officer
1200 New York Ave., NW Suite 550
Washington DC 20005